I’ve been asked several times today what I think of the new iPad Air. Here’s my quick take:
- Same screen size, less weight, and thinner. All good there.
- Same battery life, which is amazing given it has less space for battery cells.
- A7/M7 processors. Nearly twice as fast as before and with twice the graphics power, the latter of which is definitely needed to drive all those Retina pixels when rendering images.
- Better Wi-Fi. Twice the speed (up to 300 Mbps) and better range.
- No price change. (I debated putting this in the next list)
- Since the dimensions have changed, existing accessories won’t fit, so new cases, sleeves, etc. will be needed unless run your iPads commando.
- No Touch ID for fingerprint reading. This is deal breaker #1 for me.
- No increase in memory for the base model. The smallest iPad Air is still 16GB as with previous models, and it costs $100 to get to 32GB. Obviously this is where that Apple cash horde comes from, because we know the actual cost is an order of magnitude less. Deal breaker #2.
Am I Buying?
With the total number of titles in the App Store now nearing 1 million, it’s more than a safe bet there are numerous variations of apps that do essentially the same things. For simple proof, I just searched for “to-do list” apps and found 2,144. If I were a developer aspiring to create such an app, I could easily become discouraged, figuring that there couldn’t possibly be any room for another one. But I would be wrong.
No matter what trade or industry you work in, there really aren’t any new ideas. Rarely will you be first in line with an idea that someone else hasn’t already had. But I’d like to suggest that it doesn’t matter one iota. Why? Because while your idea may not be new, no one can bring it to life exactly the way you can. No one has the unique set of skills, abilities, and particular way of executing an idea that you do. And if you don’t take action and make it happen, we all lose.
The reason there’s room for over 2,000 to-do apps is because no two given people have exactly the same preferences on how such an app should work. Certain styles and workflows appeal to certain kinds of people and not others. And so it is with the work you do – dare I call it the art you create. You have a unique way of doing and saying things that appeal to a certain audience, and if you don’t do the work that only you can deliver, that audience, your audience, misses out.
It’s often been said that actions speak louder than words, so with along with these words, I’m sharing with you a glimpse of my own recent actions in the picture above. Yet another metronome app coming to the App Store Real Soon Now. Sure there are quite a few already in the store, but it doesn’t matter. My version will appeal to some number of people who have been waiting for a metronome with my particular twist on it to come along. And that’s what it’s all about really – being of service and helping other people get what they’re looking for.
I don’t know what is that you love to do, but I do know that we all need you to do it. Your voice matters. If you don’t “say it” in the work you do, then it won’t get said. Bring us your art. Your audience is waiting!