As stated in Tip 1, our goal when presenting is to communicate a particular message to a specific audience, which we do in order to enable or persuade in some way. That’s only going to happen if we truly know our message inside and out.
A well-delivered message holds the audience’s attention and keeps them from reaching for their smart phones to text and do email. Unfortunately, this is becoming ever more challenging because audiences have ever shorter attention spans. Why? Because we are competing with the addiction to the electronic gadgets in their pockets and purses, and soon, on their wrists too. Some will try to hide their device under the table, and others will just pull them right out in the open. If “monkey see, monkey do” sets in, we may lose the entire room.
To help cope with this, I’d like to introduce a new metric: Time-to-Device, or simply TTD.
So far we’ve established that our ultimate goal when presenting is to help our audience in some way. We are trying to enable or persuade. It makes sense then that the second tip on making effective presentations has to do with our message. We always keep in mind that:
The first tip about making effective presentations has nothing to do with content, technology, or presentation skills. It has to do with purpose. Famous author Steve Covey has written “Begin with the end in mind.” So what end should we have in mind as presenters?
We’ve all been there – sitting in a room waiting for the start of a presentation. We may be there because the topic is of interest to us, or maybe our boss required us to attend. It might be a team or department meeting, a project meeting, or perhaps a sales presentation by a vendor. Yet none of this matters. What matters is that the presentation hasn’t started yet because the presenter doesn’t have his act together, and our precious time is being wasted.
Usually it begins with the projector. How many times have you heard the following:
When we back up our business or personal data files, we often think our job is done if our backup utility didn’t inform of us any problems. All is well with that part of our world, we think. But is it really?
Data rot may not be a term you’re familiar with, but if most of your family photos are in digital format, you will want to become very familiar very quickly.
Earlier this week, the hosting industry gathered in Miami for what is probably its most significant annual meeting of the minds. HostingCon is not an event that the likes of Amazon, Microsoft, and Google attend, but it is the place where the rest of the industry meets to freely discuss the state of market opportunities and exchange ideas on strategies to address them.
This year there were three major takeaways that you can use in your calculus as either a consumer or provider of hosting services.
Release Notes #53
Joe and Charles share some excellent advice and tips on putting up a new release in the App Store without jeopardizing your customer base. Recommended listen for all serious indies.
- Using email to advise customers of a new release
- New app vs. yet another update of the existing version
- Charging customers a “second” time
- How to notify users in-app that you have a new release available without annoying them.